|
In
early 1830, Tom Smith started work as a small boy in a bakers
and ornamental confectioners shop in London, selling sweets
such as fondants, pralines and gum pastilles. He worked hard
and took particular interest in the wedding cake ornaments and
decorations, experimenting and creating new, more exciting and
less crude designs in his spare time. Before long he was successful
enough to leave and start up his own business in Goswell Road,
Clerkenwell, East London. He
was adventurous and forward thinking, often traveling abroad
to search for new ideas, it was on a trip to Paris in 1840 that
he first discovered the 'bon bon', a sugared almond wrapped
in a twist of tissue paper. It was a simple idea which, over
the next 7 years, would eventually evolve into the Cracker.
He decided to bring the 'bon bon' to London and during Christmas
that year they sold extremely well, but in January demand virtually
ceased and once again he was reliant on sales of cake and table
decorations and ornaments. Anxious to develop the 'bon bon'
idea further and stimulate sales, Tom decided to place a small
love motto in the tissue paper and he encouraged his regular
customers to takes supplies, many did, and within a short while,
orders were sufficiently high and sales profitable enough for
him to increase his staff. By
now, Tom knew that he had a unique and potentially very commercial
idea. He decided to take a risk and concentrate on developing
it further, while still running the wedding cake ornament and
confectionery business which was by now very well established.
At this time, the majority of 'bon bons' were still sold at
Christmas and he began to think up ways to capitalize on this
short but very profitable season and make his 'bon bons' even
more appealing. It was the crackle of a log as he threw it on
his fire that gave him the flash of inspiration which eventually
led to the crackers we know today. A
' crackle' would add the necessary excitement and spark to his
novelty 'bon bon' and it was now simply a matter of experimentation
to find a compound which gave a satisfactory bang without going
to far. The size of the 'bon bon' would also need to increase
significantly to accommodate the 'cracking mechanism' but the
shape remained the same and the motto was still included. Eventually
Tom perfected his chemical explosion to create a 'pop' caused
by friction when the wrapping was broken This eventually became
the snap and the cracker was born. The
trade jumped at Tom Smith's latest novelty, and he was snowed
under with orders. Very quickly he began to refine his product
- he dropped the sweet and the 'bon bon' name, calling his new
crackers Cosaques, but he kept the motto and added a surprise
gift. Delighted
at his overnight success Tom decided to explore the export market
and took his cracker abroad. At this time, only one design of
cracker was being made and to his horror, an Eastern manufacturer
seized his idea, copied it and delivered a consignment of crackers
to Britain just before Christmas. Not surprisingly, in true
fashion, Tom immediately rose to the challenge; he designed
8 different kinds of crackers, worked his staff day and night
and distributed stocks throughout the country also in time for
Christmas. After this he never looked back.
1)
For a fascinating account about the history of the cracker,
it’s production and traditions, and some wonderful pictures
of the original Tom Smith crackers,
visit,
'the
10 Generations Project' site.
|